Soft Power: The Means To Success In World Politics free ebook download
Joseph S. Nye Jr.
11/1/2012 12:38:22 AM
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oseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic
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